The game of basketball is evolving to a quicker pace, and as basketball’s agent
of change Kobe is leading the charge in breakthrough innovation. For his fourth
signature shoe, he demanded a shoe that was lowcut and even lighter than the
revolutionary Nike Hyperdunk (13 ounces).
“When I first asked for the lightest basketball shoe Nike has ever created,
particularly a low top, you could have heard a pin drop in the room,” said Bryant.
“The shoe the Nike design team delivered raises the basketball footwear bar to
the next level.”
Nike Performance Footwear Creative Director Eric Avar accepted the
unconventional challenge to create a low cut performance basketball shoe for
one of the most dynamic players in the world.
In order to create an extremely light shoe that allows Kobe to make cuts on a
dime while providing stability and comfort, Avar built on the design innovation of
the Nike Hyperdunk, using Flywire, a performance architecture that uses thin and
very strong nylon fibers to support the foot, in the upper. He added LunarLite
foam in the forefoot, the most innovative cushioning system since Nike Air, which
returns energy upon every step rather than absorbing energy. He also added a
Nike Zoom unit in the heel, and a full-length Phylon midsole.
“The idea to create a low cut performance shoe came from Kobe, but the
evidence we needed to move forward, came from working with the Nike Sports
Research Lab (NSRL),” said Avar. “At the lab, we were able to review Kobe
making high speed cuts in slow-motion capture video. Every frame showed that
the low profile shoe allowed him to make sharper cuts, while increasing
The Nike Zoom Kobe IV will be available at retail in China beginning January 1,
2009, and throughout the U.S., Canada and Europe beginning early February
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keep your minds open!!!